4 Reasons Why Amazon and Facebook Are Gaining on Google

Interesting article and good reminder of the strongest entities in their respective zones of dominance : Facebook with social, Amazon with retail, Google with information and how they are gaining on each other.

 

"4 Reasons Why Amazon and Facebook Are Gaining on Google"

by Ellen Gipko from Search Engine Journal

Photo from Search Engine Journal

 

Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic.
Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy Google. The battle is much bigger than that.
Here’s why Amazon and Facebook are about to make things more interesting.

Read article: http://www.searchenginejournal.com/4-reasons-amazon-facebook-gaining-google/120324/

From being a small fish to a big fish in the pond, is it even possible?

As a self-published author and NEW in the publishing, marketing, selling... world, I NEED TO CATCH UP! which is not so easy as there is a lot, and a lot of ground to cover.

I'm regularly getting lost in this giant maze of information, getting lost roaming around the web, clicking on links, and more links that I think they could be interesting ; following an idea then another and so forth ... but I definitely get lost in this data flow, and often get discouraged by its "complexity".

My goals are simple but it seems that there is no simple ways to get reach them!

Everyone wants more exposure so everyone uses the same avenues, unless you are an expert and you outrun the rest of us. But for the ones like me, stuck in the mass, it is fun to be out there, but that's it! You are just a fish in the water, amongst other fishes like you stuck between waters.

Everything is simplified but so specialized, which is making it as hard to grasp.

So if I want to be seen above the surface, I need to think out of the box, refocus my reading and deepen my understanding on what's matter to me to reach out my goals = read about

• publishing industry (selling platforms, traditional and new media exposure, players ... ),
• marketing (traditional to e-marketing, strategy, entrepreneurship, small business ... )
• find more efficient ways to reach out my customers target.

First steps for baby fish: writing a blog and keep writing it!!! that would be the challenge. But I hope to keep being inspired, sharing up and down, writing about new cool stuff that I've discovered along the way.


Let's do it!

https://play.google.com/store/books/details?id=sWeVBQAAQBAJ

Important skill to have for a book author: PUBLIC SPEAKING

I truly enjoy reading this article. As book author, I need to be able to deliver a clear and cohesive message, as well as be able to give exciting and interesting book talks.

 

"We write in sentences but we think in ideas"

Debunking 7 Common Public Speaking Tips That Do More Harm Than Good

by Gary Genard from Fast Company

  

Here, in ascending order concerning the harm they cause, are seven platitudes you should ignore. In each case, you’d be better off paying attention to your knowledge on the subject, your audience’s needs, and your own intuition instead.

7. PowerPoint Prescriptions

You’ve probably heard this advice before: Use no more than 10 slides in a PowerPoint presentation. Don’t go longer than 20 minutes. No slide should have more than six bullet points. Use only six words per bullet point.
Dizzy yet?
... read article : http://www.fastcompany.com/3038657/debunking-7-common-public-speaking-tips-that-do-more-harm-than-good

My first INDIES FIRST

 

 

 

Last Saturday I've participated to my first INDIES FIRST event at Bank Square Books (Mystic, CT). I had a blast!

 

Firstly, I was invited to this event. They reach out to me! which indeed did make me very happy as it is another validation for me that I'm recognized as an author.

 

Then, I had the absolute pleasure to be officially welcomed as an author with my name on their promotional poster. I know it is a small thing, but for me it means a lot.

 

At the event, I had my own stand next to the entrance door. I was welcoming people with boundless energy. It was just an amazing experience!

 

Icing on the cake, I was able to have a face-to-face discussion with customers, explaining what I tried to achieve, how, .... as my books are everything but simplistic, it was a great opportunity to help people to see beyond their simplistic first glance to reveal My First Book series full potential. Which make me think that I should/need to work on improving me outreach by offering a better and easy way to grasp the "philosophy" behind My First Book series.

Story time at the Clinton Library: "BABY & ME" class

I did my first STORY TIME

at the Henry Carter Hull Children’s Library yesterday morning

" BABY & ME" For infants – 24 months

 http://www.hchlibrary.org/childrens

I was a bit nervous, but everything went well.

It was a terrific experience that I'm looking forward to redoing!!!

Succesful library run ...

Last Friday, I've introduced myself to several libraries in the towns next to me. I'm a new author so it is always a little intimidating to pitch your own work. I am working on that ;-) telling to myself that who is better than me to explain my work! Catchy sentence but I still need lots of courage to actually do it!

My First Book series FEATURE: Infants' eye Stimulation

My First Book series FEATURE:

Infants' eye Stimulation

Very nearsighted, newborns can only see blurry shapes. As the nervous system matures, babies' acuity improves.

Your baby's color vision is also developing, so brightly colored books like MY FIRST BOOK will help develop this ability to distinguish color and form. Soft pastel colors, though, are difficult for a baby to appreciate. Therefore, babies reflexively prefer to look at high-contrast edges and patterns. Large black and white patterns present the highest possible contrast (100%) to the eye and thus are the most visible and attractive to babies.


"My first book" features baby's eye catching black-and-white and high-contrast patterns specially designed for the very young to focus on. As babies gets older, their brain's at work learn to distinguish bright primary colors

My First Book series by Sophie Helenek is EVERYTHING BUT SIMPLISTIC

My First Book series by Sophie Helenek is
EVERYTHING BUT SIMPLISTIC

 
 

Here an example of interaction layers that parents could entertain with their baby with MY FIRST BOOK MUSICAL INSTRUMENTS. It is only an example:

- Put the open book front of the newborn to let her stare at the illustrations - Babies are nearsighted at birth, so they will appreciate the bold black and white illustrations. I framed each page as well to help babies' eye to focus on them.

- Promote bonding, enjoy cuddling time with baby while reading the book, sharing stories and feeling (e.g. I love music, it is very soothing)

- Encourage your baby to explore and promote self-awareness by displaying My First Book series amongst other toys. They are sturdy board books with extra thick, perfect for little fingers to grab and turn pages.

- Ask baby to show you the Piano: this question promotes word recognition and pointing. As there is only Pianos on the page, it is less confusing for baby to understand the question, help baby to associate the Piano illustration to the word Piano, and increase her chance of success to show you a Piano. Baby starts associating words as well as understanding the concept of pointing, and how to respond to the question “show me”.

- Ask baby to show you the green Piano: this type of question supports baby in his basic concepts understanding such as shape, sizes, color and counting.

- As baby grows older, deepen babies' understanding by asking specific questions such as “Show me the upside down Piano”, which reinforce his spatial dimension understanding, or “Show me the dark green Piano touches”, which enrich babies vocabulary, imagination, and encourage baby to pay attention to details.

- Read aloud each words then break them down by letters: each letters have different colors to encourage baby letters recognition, which later on would support her spelling skills.

- Encourage your toddler to color, draw, and write on the book to foster his fine motor skills.